Value betting is the art of strictly mathematic betting.
When you bet on value, you don't pay attention to criteria like soccer league table, form, history, injuries, etc. The normal way of betting is first finding an object you believe in, then check if the odds is allright. Value betting requires another way of thinking. In fact, value betting is the opposite of conventional betting. It's not about picking objects, but picking odds !!
This means that you don't nescessarily have to believe in the team you put your money on. As long as the odds presented are better than the strictly mathematical chance your team has of winning the game, it's a valuebet.
Learn more about finding the value in betting.